NWDA firmly embraces the principles and practice of Enterprise recognising that young people need to be more flexible and entrepreneurial in their attitudes and to have opportunities to develop their enterprise capabilities, enabling them to handle uncertainty and make risk/reward assessments and act upon them. The knowledge, skills and understanding of Enterprise will equip young people to recognise and realise their own imaginative/entrepreneurial potential by applying these qualities in creative teams to overcome uncertainty and sometimes adversity, turning ideas into successful innovation.

The Northwest Development Agency with its partners is committed to promote and develop the Enterprise Agenda by encouraging schools and colleges not only to prepare young people for employability but also to make a real contribution to raising standards across education. This process is supported and carried forward in the North West by the valuable and enthusiastic contribution of organisations such as ‘Young Enterprise’, ‘Business in the Community’, Education Business Link Organisations’, ‘Prince’s Trust’, Shell Live WIRE’ and many others, providing young people with the opportunity to showcase their Enterprising skills and talents.